7 Web Design Trends to Elevate Your B2B Website

[{"selector":"#anim-8f7a03bd-d888-41e7-8abd-a5cceb9aa0b1","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c01b7685-26a9-4f44-81c5-e4b8cab6658b","keyframes":{"transform":["translate3d(0px, 138.33834%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] In the ever-evolving world of web design, these 7 trends are set to transform the B2B business websites in 2024

1. Designing for deep scrolling

[{"selector":"#anim-53173f4e-1b86-4d33-8dbf-2366a2bde994","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2cabb6f4-88d2-4aca-85b1-89d11422b578","keyframes":{"transform":["translate3d(0px, 144.70487%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-369db812-d91f-4a93-bbef-4900da47a5ae","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a791a5b-e253-43b7-9bf6-e78a2b696cb1","keyframes":{"transform":["translate3d(0px, 372.90705%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Create a mobile-friendly and intuitive website that caters to scrolling behavior. Embrace the power of mobile devices as the primary means of accessing the internet. View More Arrow

2. Designing for accessibility & compliance

[{"selector":"#anim-3feb0bfb-d683-46e1-8381-e77f5b0b3287","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b90a3d8-ca6c-46af-b08f-449b05593ccf","keyframes":{"transform":["translate3d(0px, 266.24746%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b525324d-a735-46ba-a977-56efb69aca1f","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6666d232-53d3-4df1-a787-00907f961829","keyframes":{"transform":["translate3d(0px, 193.20258%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foster a better user experience for all personas. Collaborate with experts to ensure compliance with accessibility standards and better customer satisfaction.

3. Parallax scrolling

[{"selector":"#anim-baadc63c-6130-498d-86b0-df0b870721a1","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-28fbe6eb-72a3-4a71-a11d-50befd14fc21","keyframes":{"transform":["translate3d(0px, 615.17658%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-054c83eb-4481-455e-945d-ac77c218debb","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9587d1c-fdd7-4ee8-ad01-e0666c01cccc","keyframes":{"transform":["translate3d(0px, 207.40747%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Create an engaging interaction with your users using 3D movement. Bring depth and excitement to your website with this captivating trend.

4. Denser, richer graphics

[{"selector":"#anim-c02b6479-788c-4787-a60e-8ce17c72f8e6","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-758dc043-5460-412f-a3b1-ca77f46cf162","keyframes":{"transform":["translate3d(0px, 392.08520%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-78f0ca72-73a1-44c1-be5b-4102a92149fb","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2d942422-9195-4629-bca4-626cabc51927","keyframes":{"transform":["translate3d(0px, 207.40747%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Say goodbye to minimalist designs. Embrace complexity, color, textures, and patterns, creating an immersive visual experience that energizes your users.

5. Mega footers

[{"selector":"#anim-d9906baa-0831-4bb8-b611-df11e5cb1727","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49184fbc-637c-487e-9ba8-469d97999e2f","keyframes":{"transform":["translate3d(0px, 666.39615%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-264eb1da-6f70-47c9-bd05-2003b008de47","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4cdae540-a8bb-43c2-960e-55e1304140b7","keyframes":{"transform":["translate3d(0px, 207.40747%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Maximize information and navigation in a single panel. Help users easily access valuable content without cluttering the header.

6. Dynamic lead nurturing forms

[{"selector":"#anim-6f7e1c54-cd62-4f36-879b-bc2d9fd2fbb0","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09e4f9b5-10e9-49cc-acc4-3732539958d0","keyframes":{"transform":["translate3d(0px, 398.93450%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc2b5fbd-4e51-484f-80a4-b35ac90f2387","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b80af0a-22cc-4f2c-b835-644d00406ba3","keyframes":{"transform":["translate3d(0px, 207.40747%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Personalize the lead collection process. Display specific form fields based on known information, enhancing efficiency and providing a seamless experience.

7. Floating elements

[{"selector":"#anim-2e302f2f-3ce0-47c1-ad03-87081fab71c5","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-921d63cf-72c2-49af-8938-0261d1bd8756","keyframes":{"transform":["translate3d(0px, 398.93450%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c62d5a7-4d5b-4f98-afc0-ebd54595ad0c","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da2ef448-388b-418a-871c-f8245819ae4c","keyframes":{"transform":["translate3d(0px, 243.12177%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Add creativity and interactivity to your website. Gravity-defying designs and scrolling effects capture attention and highlight important elements.

These web design trends offer an opportunity for B2B websites to elevate their user experience in 2024. For more inspiration, read our blog:

[{"selector":"#anim-003bc777-23de-44ab-b22d-c4a60f857232","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn more