Infographics can break down complex ideas, but they can easily become overcomplicated. If the data is not selected and conveyed strategically, infographics can appear disorganized.
It may be tempting to cram in as many facts and figures as possible, but it’s more effective to use a single, clear message supported by just the relevant information.
Ensure that nothing is lost in the resizing when the infographic goes from designer to developer. It is also important to design it to be a manageable size.
A clean layout with adequate white space and crisp text makes an infographic visually appealing and easy to read. Icons and visuals should also be high-quality and clean.
Wherever possible, use visuals instead of text to convey your points. Use interesting illustrations and visuals to explain what you are talking about, rather than adding lots of text.
As with all your sales and marketing collateral, your infographic’s design—images, typography, colors, and overall look and feel—should align with your brand’s visual guidelines.
Read our blog to learn how a quality, visually-appealing infographic can be an incredible asset for your sales and marketing strategy: