Before you start designing or writing, figure out exactly what it is that you want your audience to do with the information they receive through your presentation.
Try being a little more strategic: turn your presentation content into visuals or stick to clean layouts that are visually appealing.
The key is balance. Focus on message and takeaways, and remember to end with a clear, strong call-to-action.
Telling a good story—verbally or visually— is so important when you’re trying to hold your audience’s attention and get them to respond to your call-to-action.
Keep your brand in focus from start to finish with well-thought-out, pre-approved layouts, design elements, and language that adhere to brand guidelines