{"id":26998,"date":"2024-02-01T01:48:47","date_gmt":"2024-02-01T07:18:47","guid":{"rendered":"https:\/\/chittlesoft.com\/work\/?p=26998"},"modified":"2025-05-08T06:58:21","modified_gmt":"2025-05-08T12:28:21","slug":"5-social-media-trends-to-power-up-your-presence","status":"publish","type":"post","link":"https:\/\/chittlesoft.com\/work\/blog\/5-social-media-trends-to-power-up-your-presence\/","title":{"rendered":"5 Social Media Trends to Power Up Your Presence"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26998\" class=\"elementor elementor-26998\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05ec991 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"05ec991\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dcce10b e-flex e-con-boxed wcf-starter-animations-none e-con e-child\" data-id=\"dcce10b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e39d087 wcf-starter-animations-none elementor-widget elementor-widget-wcf--image\" data-id=\"e39d087\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf-image-animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"wcf--image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wcf--image\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/chittlesoft.com\/work\/wp-content\/uploads\/2024\/02\/6-5.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c68640 e-flex e-con-boxed wcf-starter-animations-none e-con e-child\" data-id=\"3c68640\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9d06608 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"9d06608\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44252b5 wcf-starter-animations-none elementor-widget elementor-widget-wcf--image\" data-id=\"44252b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf-image-animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"wcf--image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wcf--image\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/chittlesoft.com\/work\/wp-content\/uploads\/2024\/10\/Marketing-pitch-chittlesoft.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90f3650 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"90f3650\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The world of social media is evolving rapidly, with new trends, features, and changes emerging every year. In such a dynamic landscape, businesses must adapt to stay ahead and look for creative ways to take advantage of these shifts.<\/p><p>In this blog, we will look at some of the top social media trends for 2024, covering the rise of the Fediverse, AI, and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a832d4 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-wcf--title\" data-id=\"6a832d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"wcf--title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"wcf--title\">Contents<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04cd438 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-wcf--title\" data-id=\"04cd438\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"wcf--title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"wcf--title\">5 Top Social Media Trends for 2024<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d47ce85 li-pm wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"d47ce85\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol class=\"wp-block-list\"><li>Social media platforms as search engines<\/li><li>The popularity of text-based posts<\/li><li>The rise of the Fediverse<\/li><li>Evolving video length limits<\/li><li>Shifting brand decision-making away from ROI<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b404169 li-pm wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"b404169\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><div class=\"wp-block-ultimate-post-wrapper ultp-block-da55eb\"><div class=\"ultp-wrapper-block\"><div class=\"wp-block-ultimate-post-wrapper ultp-block-3de834\"><div class=\"ultp-wrapper-block\"><p>Bonus tip: AI &amp; authenticity<\/p><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73534db wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-wcf--title\" data-id=\"73534db\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1-optimize-for-mobile-responsiveness\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"wcf--title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"wcf--title\">1. Social media platforms as search engines<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8740189 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"8740189\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>The growing importance of social media for research<\/strong><\/p><p>Social media platforms have increasingly become a go-to source of information on brands, products, and more. In fact, research suggests that more than half of social media users report using social media to research products and services.<\/p><p><strong>Prioritizing informative and engaging social content<\/strong><\/p><p>Given this social media trend and the growing importance of social media as a source of information, it\u2019s clear that businesses must prioritize creating informative and engaging\u00a0<a href=\"\/blog\/10-social-media-content-ideas-for-b2b-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">social content to foster discovery and engagement<\/a>.<\/p><p><strong>This means creating content that resonates with your target audience, is visually appealing, and communicates your brand message in an authentic way. Read more on\u00a0<\/strong><a href=\"\/services\/social-media-content.html\" target=\"_blank\" rel=\"noreferrer noopener\">crafting compelling social media content.<\/a><\/p><h3 class=\"wp-block-heading\">The critical role of social SEO<\/h3><p>To stand out, it\u2019s critical for brands to optimize their content with social SEO, including relevant hashtags and keywords, to boost visibility and reach on social media search engines.<\/p><p>Social SEO involves researching and incorporating relevant keywords and hashtags into your posts to make them more discoverable on social media platforms. Moving forward, social media trends indicate that businesses will increasingly need to treat social media less as a bonus channel and more as an essential search engine in their overall digital marketing strategy.<\/p><p>By understanding the importance of social media as a search engine and adopting a holistic approach to social SEO, brands can boost discoverability, engagement, and results on social media in the coming years.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-272c2cf wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-wcf--title\" data-id=\"272c2cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"wcf--title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"wcf--title\">2. The popularity of text-based posts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9817d06 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"9817d06\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As videos and images flood social media feeds, text-based content remains a vital part of any successful social media strategy. Despite the growth of video and image-based content, there is still power in the written word.<\/p><p>Even the most visual-focused platforms like Instagram and TikTok have proven the continued relevance of text-based content, as this social media trend continues to grow in popularity. TikTok, for example, has rolled out text-based posts that allow users to write up to 1000 characters of text, similar to Instagram stories.<\/p><p>But beyond that, people are using social media platforms as search engines for information on brands, products, and more. This is why social SEO, such as the use of the right hashtags and keywords, is becoming increasingly important.<\/p><p><strong>Transitioning from Twitter to X<\/strong><\/p><p>While transitioning to X, Twitter\u2014the go-to for text-based social media for years, did experience a drop in rankings. However, the format and platform still have their place, which is why individuals and brands are still active on it.<\/p><p>With X still in its early stages, its future is uncertain. For now, it would be wise to maintain a presence on it, and monitor engagement.<\/p><p><strong>Why text-based posts will continue to be relevant<\/strong><\/p><p>Text-based content has always been a reliable and evergreen option for businesses when it comes to social media. They represent an opportunity to present value through content and connect with an audience through personal stories and experiences. As you take advantage of this social media trend, it\u2019s also important to maintain your visual branding, which can be achieved by using select fonts, colors, customized backgrounds, etc. For text-based as well as image- and video-based posts, consider investing in\u00a0<a href=\"\/services\/social-media-design\" target=\"_blank\" rel=\"noreferrer noopener\">professional social media design services<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b82c2b0 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-wcf--title\" data-id=\"b82c2b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"wcf--title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"wcf--title\">3. The rise of the Fediverse<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6825a3 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"c6825a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Fediverse operates on a decentralized model, which means that each instance is separate from the others but can interact with other instances as part of a larger network. Users on Mastodon, for example, can interact and communicate with users on other Fediverse-compatible platforms like Pleroma, Pixelfed, and Funkwhale.<\/p><p><strong>The implications of the Fediverse for brands<\/strong><\/p><p>This emerging social media trend presents new opportunities for businesses to reach a broader audience beyond the conventional social media platforms. As adoption of the Fediverse grows, it is expected that more businesses will leverage its unique model to create communities and engage with audiences in a new way.<\/p><p><strong>How brands can leverage the Fediverse for their benefit<\/strong><\/p><p>To leverage the potential of the Fediverse, businesses should first identify which platforms their target audience is on. They can then create accounts on those platforms and begin contributing value through content and engagement.<\/p><p>It\u2019s also essential to have a consistent brand voice across accounts and to adhere to good posting etiquette on each platform. With time and effort, it\u2019s expected that the Fediverse will present significant opportunities for businesses to build relationships with their target audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f77e403 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-wcf--title\" data-id=\"f77e403\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"wcf--title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"wcf--title\">4. Evolving video length limits<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d74baf wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"0d74baf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tShort, snackable videos have been a crucial social media trend in recent years. However, platforms like Instagram and TikTok now support longer videos, suggesting that there is value in longer videos as well.\n\n<strong>Monetization problems surrounding short videos<\/strong>\n\nWhile short videos remain popular, few platforms allow for monetization of the content they feature. In response, many creators are turning to other platforms like Patreon, where they can monetize their shorter videos with their followers\u2019 support directly.\n\nAs short video monetization continues to be a problem, some platforms are increasing or considering changes to their video length limits. Instagram, for example, now allows for reel videos up to 15 minutes long, and TikTok now supports videos up to 10 minutes long. While snackable videos are important for engagement and brand awareness, investing in longer videos for conversions may prove necessary.\n\n<strong>The importance of investing in longer-form videos<\/strong>\n\nLonger videos allow for more in-depth storytelling and can be leveraged to engage audiences and attract customers\u2014which our\u00a0<a href=\"\/services\/video-production\" target=\"_blank\" rel=\"noreferrer noopener\">video production team<\/a>\u00a0specializes in.<strong>\n<\/strong><a href=\"\/work\" target=\"_blank\" rel=\"noreferrer noopener\"><em>See our work<\/em><\/a>\n\nIn keeping with this social media trend, brands should be considering longer-form content pieces that offer value and insight into their products and services that short videos can\u2019t achieve.\n\n<strong><em>Read:\u00a0<\/em><\/strong><a href=\"\/blog\/20-b2b-video-content-ideas-every-company-should-know-about\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>\u201820 B2B video content ideas every company should know about\u2019<\/em><\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df4617 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-wcf--title\" data-id=\"4df4617\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"wcf--title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"wcf--title\">5. Shifting brand decision-making away from ROI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4b927b wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"c4b927b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAs the world becomes increasingly digital, brands are changing their approach to digital marketing. In particular, they are moving away from funnel-based strategies and prioritizing touchpoints and interactions.\n\n<strong>Moving beyond funnels and ROI-based strategies<\/strong>\n\nFunnels have long been a staple of digital marketing, with businesses channeling customers through stages of awareness, interest, decision, and action. However, brands are realizing that while funnels have their place, they can be restrictive in terms of scaling marketing efforts and customer experiences.\n\n<strong>Strategic focus on touchpoints and quality of interactions<\/strong>\n\nBy shifting to touchpoints- and interaction-focused marketing, brands can maximize customer lifetime value, or CLV. By nurturing relationships at every opportunity, brands can create stronger bonds with their customers and cultivate a loyal following in the process.\n\n<strong>Less reliance on ROI as the top measure of success<\/strong>\n\nMeasuring success with ROI alone\u2014for\u00a0<a href=\"\/services\/ad-copy\" target=\"_blank\" rel=\"noreferrer noopener\">ad campaigns<\/a>\u00a0as well as organic activities\u2014has been a primary concern for brands in the past, particularly when it comes to social and digital platforms.\n\nHowever, it\u2019s starting to become apparent that investing in an online presence is crucial and should not be contingent upon ROI per platform alone. This social media trend is set to change the way brands invest in and, ultimately, benefit from social media.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e19b9d wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-wcf--title\" data-id=\"0e19b9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"wcf--title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"wcf--title\">Bonus tip: AI &amp; authenticity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b329e16 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"b329e16\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Artificial intelligence (AI) has become increasingly prevalent in marketing, helping businesses automate\u00a0<a href=\"\/services\/content-writing\" target=\"_blank\" rel=\"noreferrer noopener\">content production<\/a>, customer service, and engagement on social media and other online platforms. However, some experts advise that authenticity remains essential to creating lasting engagement with customers.<\/p><p><strong>The combination of AI tools and human expertise<\/strong><\/p><p>One way to leverage this social media trend without losing authenticity is to combine AI tools with\u00a0<a href=\"\/aboutus\" target=\"_blank\" rel=\"noreferrer noopener\">human expertise<\/a>.<\/p><p>By using AI to handle repetitive tasks like data analysis and customer service, brands can free up more time to focus on human-led initiatives like building customer relationships and\u00a0<a href=\"\/blog\/streamlining-collaboration-10-tips-for-web-development-agencies\/\" target=\"_blank\" rel=\"noreferrer noopener\">creative collaboration.<\/a><\/p><p><strong>Why AI and authenticity are a powerful combination<\/strong><\/p><p>By using AI tools to optimize efficiency and incorporating authentic human creativity, businesses can create a comprehensive and impactful social media presence. The ultimate goal is to strengthen customer relationships and drive business growth. By embracing AI and authenticity, brands can achieve just that.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a8a34b wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-wcf--title\" data-id=\"5a8a34b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"wcf--title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"wcf--title\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe8b89 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"7fe8b89\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tSocial media trends are always evolving, and businesses must adapt to stay ahead of the curve. In 2024, there is plenty for brands to explore\u2014including the rise of text-based posts, new social media platforms, changing video length limits, an increased focus on touchpoints and quality interactions, and finding new ways to balance AI and authenticity.\n\nWhether it\u2019s leveraging social SEO, experimenting with new platforms, or embracing long-form video content, there are ample opportunities for businesses to thrive on social media\u2014especially with well-written, impeccably-designed posts.\u00a0<strong>To elevate your brand on social media with high-quality content and design,\u00a0<\/strong><a href=\"\/contactus\" target=\"_blank\" rel=\"noreferrer noopener\">get in touch.<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87fb812 elementor-widget elementor-widget-n-accordion\" data-id=\"87fb812\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]},&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1420\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1420\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Key References: <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1420\" class=\"elementor-element elementor-element-ab07d26 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"ab07d26\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1420\" class=\"elementor-element elementor-element-217f153 e-flex e-con-boxed wcf-starter-animations-none e-con e-child\" data-id=\"217f153\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d92616d li-pm wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"d92616d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"\"><li class=\"nav-item\">The 16 Most Important Social Media Trends for 2024\u00a0<a href=\"https:\/\/blog.hootsuite.com\/social-media-trends\/\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.hootsuite.com\/social-media-trends\/<\/a><\/li><li class=\"nav-item\">What is the Fediverse\u2014and How Might it Affect Creators?\u00a0<a href=\"https:\/\/mashable.com\/article\/what-is-the-fediverse\" target=\"_blank\" rel=\"noopener\">https:\/\/mashable.com\/article\/what-is-the-fediverse<\/a><\/li><li class=\"nav-item\">2024 Trend Watch: Short Video Will Face a Reckoning as Monetization Problems Persist and Messaging Grows\u00a0<a href=\"https:\/\/www.insiderintelligence.com\/content\/2024-trend-short-video-monetization-problems-messaging-grows\" target=\"_blank\" rel=\"noopener\">https:\/\/www.insiderintelligence.com\/content\/2024-trend-short-video-monetization-problems-messaging-grows<\/a><\/li><li class=\"nav-item\">2024 B2B Tech Marketing Trends: The Year of Authenticity\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2023\/11\/10\/2024-b2b-tech-marketing-trends-the-year-of-authenticity\/?sh=30b9ac517af5\" target=\"_blank\" rel=\"noopener\">https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2023\/11\/10\/2024-b2b-tech-marketing-trends-the-year-of-authenticity\/?sh=30b9ac517af5<\/a><\/li><li class=\"nav-item\">Freepik Image by\u00a0<a href=\"https:\/\/www.freepik.com\/free-photo\/medium-shot-woman-holding-smartphone_38689763.htm\" target=\"_blank\" rel=\"noopener\">Freepik<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b03e53 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-wcf--title\" data-id=\"4b03e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"wcf--title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"wcf--title\">Share This Post:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-557df34 elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"557df34\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"social-icons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-b9751d6\" href=\"https:\/\/www.facebook.com\/ChittlesoftSolutions\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-3c7b9fc\" href=\"https:\/\/x.com\/Chittlesoft\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-d603350\" href=\"https:\/\/www.instagram.com\/chittlesoft\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-0b7c490\" href=\"https:\/\/www.linkedin.com\/company\/chittlesoft\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The world of social media is evolving rapidly, with new trends, features, and changes emerging every year. In such a dynamic landscape, businesses must adapt to stay ahead and look for creative ways to take advantage of these shifts. In this blog, we will look at some of the top social media trends for 2024, [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":29275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[143],"tags":[],"class_list":["post-26998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/chittlesoft.com\/work\/wp-json\/wp\/v2\/posts\/26998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chittlesoft.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chittlesoft.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chittlesoft.com\/work\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/chittlesoft.com\/work\/wp-json\/wp\/v2\/comments?post=26998"}],"version-history":[{"count":9,"href":"https:\/\/chittlesoft.com\/work\/wp-json\/wp\/v2\/posts\/26998\/revisions"}],"predecessor-version":[{"id":29276,"href":"https:\/\/chittlesoft.com\/work\/wp-json\/wp\/v2\/posts\/26998\/revisions\/29276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chittlesoft.com\/work\/wp-json\/wp\/v2\/media\/29275"}],"wp:attachment":[{"href":"https:\/\/chittlesoft.com\/work\/wp-json\/wp\/v2\/media?parent=26998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chittlesoft.com\/work\/wp-json\/wp\/v2\/categories?post=26998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chittlesoft.com\/work\/wp-json\/wp\/v2\/tags?post=26998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}